Swatch is re-launching its original collection
re-created with bio-sourced materials

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Born in 1983, Made in 2020

September 2020 will be one of those stories with the introduction of the new collection “1983”. A contemporary interpretation of an iconic watch design, using bio-sourced materials and innovative technologies.

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Bioreloaded times

This marks the first time a watchmaker has succeeded in replacing all conventional materials by bio-sourced materials in a series production environment. Premiering in a collection that brings the iconic design of the first Swatch models to the present day, the brand is off to its next chapter : BIORELOADED !

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Time is what we made of it

Swatch is unique, innovative, and fun. Its journey is bubbling with stories worth to be told (and re-told), with several Swiss-made innovations that led to the Swatch of today.

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